Poultry Ambassador Program

Our Mission

The Texas 4-H Poultry Ambassador program strives to provide high school aged 4-H members the opportunity to develop and practice advanced leadership skills related to mentoring other youth, and to become advocates for the poultry industry.

Our Purpose

The founding of the Poultry Ambassador Program in 2022 was catalyzed by the need for a new generation of knowledgeable, well-spoken advocates of the poultry industry in Texas. Today, the average American is at least three generations removed from the farm. It is essential that the upcoming generation be able to bridge the gap between consumers and farmers. Through collegiate level training, combined with hands-on experience, these youth will be equipped with the skills and knowledge to serve as educators of their community, youth volunteers, and stewards of the poultry industry.

Our Results

Ambassadors must contribute 40 hours of service in presenting topics in agriculture advocacy, nutrition, daily maintenance and care, showmanship, sportsmanship, preparing new 4-H families for show, and management of poultry projects at a show. Not only that, Ambassadors are charged with creating animal agriculture advocacy engagements through civic clubs, radio stations, newspapers, television, social media, grocery stores, major livestock shows and elected official interactions. While 2022 is the inaugural year of the Texas 4-H Poultry Ambassador Program, it is modeled very closely after our Texas 4-H Livestock and Equine Ambassador Programs, which have produced the following results since its' inception in 2013:

  • 1,001 ambassadors trained
  • 82,583 hours served
  • 2,246,014 people reached
  • $1,906,584 monetary impact
  • 99.2% college age ambassadors enrolled

“From working in the meat lab at Texas A&M to garnering industry leading knowledge from the most unique agriculturists on the West Coast, each relationship along the way has granted me varying perspectives. In turn, this has allowed me to have a more sustainable voice for all in agriculture. My time and relationships built with the people throughout the entirety of the Ambassador Program has made me the richest person in the world.”  - Cooper Ford, Former Livestock Ambassador 

Career Development
In a 2010 research study, students were tested on his/her livestock production knowledge before and after the short course. The exam was 100 questions, multiple choice and short answer. The average before was 49% and elevated to an outstanding 75% at the conclusion of the course. Further investigating knowledge gained, students received a livestock production expertise instrument administered pre- and post-course.

Positive reports of student achievement from our partner universities have become the norm. We feel confident that Poultry Ambassadors will be leading student organizations, serving in critical student worker positions, staff for elected officials, national champions in competitive events, serving as ambassadors for his/her university, coordinating educational programs and mentoring new students.


Learn More

Poultry Ambassador Program
We are excited to offer a brand new program, the Texas 4-H Poultry Ambassador Program, in June of 2022. This program, much like our Livestock and Equine Ambassador programs, will be designed for high school 4-H members that are interested in becoming strong leaders and advocates for the poultry industry. For more information and eligibility requirements, please visit the Texas 4-H Poultry Ambassador application. These applications will be released on the website on February 15, 2022.

Poultry Ambassador Application

Returning Ambassadors

Report Hours Here

Advocacy Academy

The Advocacy Academy is confronting the challenge of a lack of agricultural literacy and misinformation by an increasing number of Texans. Hosted in the Texas Capitol, Ambassadors hear from industry leaders in agricultural policy, law, agricultural environmental impact, labor challenges, and eminent domain. However, the central feature of the course are three independent media trainings where students are challenged to advocate on agricultural issues. Educational partners provide the elite training providing Ambassadors honest feedback to improve communication skills. Ambassadors emerge with a better understanding of the political process, credible threats, and effective advocacy strategies to implement each of our young leaders.

The Texas 4-H Livestock Equine and Poultry Ambassador program strives to provide high school-aged 4-H members the opportunity to develop and practice advanced leadership skills related to mentoring other youth, and to become advocates for animal agriculture.


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